A Web Marketing Studio

Strategy – Avoid Huge Redesigns

Instead of waiting three years for a fancy website redesign I encourage you to adopt an evolutionary strategy. Modern tracking tools allow to measure results almost immediately which makes it more cost effective to make smaller changes and measure results often. Plus that way you will know if you are on the right track.

Conversion rates often suffer after a mayor redesign. To make things worse, you are left in the dark because there’s no hay of knowing what caused the drop since almost everything has changed. See the graphic below for a brief explanation.

For more on this topic see the following posts:

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