first exist…then tweet

axxo_nl1_660

Twitter profiles, Facebook groups, blogs, iPhone apps are valuable marketing tools. Just make sure your website doesn’t suck before you use them.

Every day I see more companies sprinting to join Facebook and Twitter as if the social media trend would leave without them.

If social media is here to stay then there is no need to rush. Id like to take a few steps back and remind you about the single most precious marketing tool that sticks out for your business, the one that gives that first impression to your clients: your website. I am amazed at how much time and effort some companies take at prompting their website when a single visit turns me off for a lifetime. Its no joke! You can build relationships via Twitter or Facebook but remember your website is your main goal conversion mechanism and should not be left behind. Wash your face prior to showing up at the social club.

Here is a checklist of things I believe are important before swimming in the social media pond:

  • Have an engaging and correctly coded website.
  • Focus in well structured information architecture.
  • Create and maintain fresh sticky content that is spidered by search engines.
  • Focus on calls to action.
  • Implement analytics tools to understand who, when, how and why is traffic being directed to your website.
  • Ask yourself WHY should your company be in one or more social media channels.

“I’ve connected with many venture-capital types, and heard their constant refrain about how they had got interested in a particular business – be it from an investment or potential partnership – only to have the bets go off once they went to their website (or discovered there wasn’t one). The simple conclusion: How could these companies make a wise investment if they can’t even get a simple website together?”Mitch Joel (Author: Six Pixels of Separation)

no I’m not your fan!

fb_pixelate2

I’m starting to get tired of everybody wanting me to become their fan! It’s not only your friends or people you know, big and small businesses are also striving to get as many fans as possible. The power of Facebook has reached CEO’s and Marketing departments all over the world. The big boys are playing with Facebook too.

I feel we are entering an era of “connectivitytis” sindrome… and it’s spreading fast. People and companies are connecting at such a speed that we are forgetting why would we want to connect in the first place. At the end of the day we only have a certain amount of hours to read or post comments in Facebook groups.

Remember when chatting was the latest thing?  Doesn’t this feel familiar?

I look forward to working with you!

If you have a project you would like to discuss, please drop me a line.