After a long process your new website is finally live. By now you are probably sharing your creation with friends, and prospective clients. I really hope the result looks and feels like you expected.
A finished website is just the first step in the exciting electronic marketing journey. The following suggestions and key points will help you stay in the right track and get the most out of your web presence.
Contents is king
The website may look good but remember that fresh content is what keeps your audience coming back. Consistency is the key to win this game. For example, if your audience expects a new post every week then you must be consistent with their expectations.
There’s probably many websites similar to yours out there. Don’t wait for people to find you, instead be proactive and bring them to you. Write a newsletter, share your new posts via social media, send postcards and give away your business card often. These are simple ways to remind your audience your website is up and running with fresh stuff.
It’s never finished
Remember this is a process… A good website never stops evolving. Try things out before installing add-ons and fancy extra features. Test the website for a few months, add fresh content in a regular fashion, see what visitors have to say and then make a list of the things you really need.
Do your own SEO
SEO means making your website content more relevant to prospective users. Good SEO will make you rank higher in search engine results.
- Every word you type will be read by search engines.
- Make sure you are using the most relevant keywords in your content.
- Use SEO tools. WordPress offers a variety of SEO plug-ins that can be installed free of charge and will help refine the content indexed by Google.